Primer design principles
The Tm should be around 52-56°C. Tm can be calculated from multiple online tools. (normally Benching is used to calculate the Tm)
The Tm differences between a pair of primers should not exceed 1°C.
It’s preferable to have a G/C at the 3’ end of your primer for better extension
Avoid tandem repeats like “AAAA” if possible. It’s hard to synthesize these sequences.
Don’t forget to use the reverse complement sequence for your reverse primer!
For Gibson cloning, add 20~25 nt additional sequence that overlaps the vector to the 5’ of the primer. For traditional cloning, add respective restriction digestion sites to the primer, as well as 2~4 additional nucleotides to facilitate restriction enzyme binding. Note, these additional sequences are not included when calculating Tm.
Be mindful about your primer length. Any oligo exceeds 60nt can be very expensive. Try to stay under 60nt if possible.